The idea for GROWN and the GROWN VISION™ project was developed in the
winter of 2010 by a passionate group of surfers and water dogs along the
beaches of Byron Bay, Australia. The idea was simple: to design,
produce and provide Original, Organic and Sustainable wooden eyewear
that looks great and 'does good'. After crafting some early prototypes, they decided that to be truly proud of this, they needed to be sustainable
and environmentally responsible before all else, and use only materials
that reflect these principles.